Decrepit vampires, ghoulish monsters, and malevolent spirits; that’s scary. But social media? Not so much.
Those new to social media marketing may tremble at the thought of getting started, and we can 100% understand why; after all, a bad tweet here or there could be pretty damaging to your brand. But the impending doom you’ve been worrying about? Truth be told, it’ll probably never happen.
It’s time to get out from behind the sofa, and switch your laptop on
Social media can be intimidating for those who aren’t too experienced, or have a tendency to overthink. While your long terms goals might be pretty ambitious, you don’t need to go straight from zero to hero; start slow, learn the ropes, and gradually work out which content speaks to your audience.
Still a little bit nervous? Here’s how to conquer your social media fears…
Fear of the unknown
As with most things, learning by doing is a great way to get comfortable with something as quickly as possible. Set up your social accounts one by one, start following and exploring all areas of the social media platforms and social media planning tools, and get familiar at your own rate. There’s no pressure to kick-start your social media strategy asap or start stressing about what you’re going to post. Take things step by step.
Fear of mistakes
Mistakes can happen from time to time; the odd typo, the wrong image attached to your tweet, perhaps even the wrong @handle has been tagged. But you know what? It’s hardly the apocalypse. If you’re really concerned with preventing mistakes then introduce a system for checking content before and after it’s published. You can even make a habit of scrolling though your recent social posts at the end of every day just to double check that everything is correct. If one slips through the cracks, it may be a little embarrassing, but chances are – nobody will even notice.
*Not your social media typos*
Fear of posting the wrong thing
One of the biggest reasons people put-off getting started on social media is because they don’t know what to post. The solution? A social media marketing strategy. Begin by defining your purpose; is it brand awareness, lead generation, or customer service? Who is your target audience? What can you do to create content that appeals to them? From here, work out some appropriate content themes and decide what you’re going to post about. Check in with your analytics regularly to see how different content is performing and learn to improve for the future.
The most important thing to remember here, however, is to avoid repetitive promotional content. Thinking about it, would you follow a brand (even a brand you like and already use) if all they do is encourage you to buy more from them? No. Would you follow a brand on social if all they’re doing is trying to sell to you over and over again? No. Focus on posting content that is genuinely valuable and interesting to your audience.
Fear of time wasted
Stop right there. Social media is not a waste of time. In fact, if done right it could be incredibly lucrative for your business. We’re not going to lie, getting your social media channels to a point where you’re getting regular engagement and consistent follower growth might take a while. But it’s only a waste of time if you stop trying and give up. If you’re willing to put in the time, and take note from your results, then you will start to see results (they may even take you by surprise).