Is your Instagram account feeling unloved? Are you struggling to conjure engagement? Don’t throw in the towel just yet; here are 10 ideas and tactics that can help you to get more likes on Instagram as one of the most important social media platforms.
But first… why do we want more likes on Instagram?
The number of likes you get on your Instagram posts can be a good indicator on how much your content is appealing to your audience and can help guide future content when planning social. However, it’s important not to place too much importance on your Instagram likes.
Engagement is great but it’s not a 100% accurate indication of how well you’re doing. Some people will like content because they hope it’ll get them more likes in return while others will see your post and smile but never double tap.
At the end of the day, your Instagram likes should influence your content, but not be used to define whether you’re doing well or badly as a whole. The only thing you really need to worry about is dramatic increases and decreases.
So, how to get more likes on Instagram then?
1. Use images with people and faces
Humans are naturally attracted to images of people and especially faces. If you’re sharing images of people then you’re likely to get a more positive reaction. The post itself will also be more effective if faces are used to express emotion or tell a story.
2. Use videos and boomerangs
Videos and boomerangs are sure to give your Instagram a boost in engagement. As the most visual and enticing forms of content, they’ll allow you to be more creative with your social media posts, while also giving more to your audience. A picture says 100 words, but a boomerang says 1000.
3. Use the caption
It’s easy to take the caption for granted. After all, the image is the main attraction, right? Not necessarily. Many influencers have become accustomed to using their captions as a space to share what could be considered a miniature blog post or monologue about something they really care about. Using captions like this gives your audience more to engage with and more reason to like your post on the whole.
4. Be consistent with posting
Of course, in order to get more likes on Instagram, you need to increase the number of people who are viewing your content. One way to do this is to work with Instagram’s algorithm by posting consistently and trying to make your page appear as appealing as possible.
5. Post at optimum times
Again, posting at times of either high traffic (more people online = more eyes on your content), or at times of especially low traffic (less competition with other Instagram accounts) can help your content get a little more attention and a little more likes. Do some experimenting and see what works for you.
6. Be more active on Instagram
Being a little more generous with your likes, follows, and comments can help raise awareness of your account and bring a little more buzz back to your page. We’re not suggesting that you ‘act like a bot’ but you can change your attitude a little to be more welcoming and sociable online.
7. Use tagging, location tagging, and hashtags
Tagging other accounts and locations, as well as using hashtags, are all techniques that can contribute to making your posts more searchable and easier to find. They’ll also help you reach new potential followers who are interested in seeing content from specific locations or about specific topics. Tagging other accounts can also bring attention from specific individuals; just make sure the tag is relevant.
8. Use other social media channels to promote your Instagram
Many YouTubers bring attention to their Instagram by promoting it within their videos, and vice versa – so why not adopt this method yourself? If you have a great presence on Twitter – try sharing a couple of your Instagram posts over there with encouragement to visit your Instagram page. This is very useful when planning social across all channels.
9. Share user generated content (UGC)
As a brand, sharing content posted by others featuring your products can 1) build a stronger relationship with your customers, and 2) entice others in your target market to give you a try. In general, re-sharing content from other members of your online community (with proper accreditation, obviously) creates more of a two-way relationship showing that you appreciate your customers as much as they appreciate you.
10. Get involved with trends
Key dates and trends provide a great opportunity for social media content. Jumping on popular trends and holidays such as Christmas and Easter can also make your brand seem more human and relatable. When planning social it is key to involve these dates.
But what about you? what do you do to get more likes on Instagram? Let us know your secrets over on Twitter at @ContentCal_io