When it comes to how you manage social media accounts, we all wish we could be given the gift of time.
Swapping between social media platforms and posting content in real-time can be an arduous and frustrating process, often resulting in missed opportunities or rushed and poor quality content. Thankfully, there are plenty of ways to manage social media accounts while maximising your efficiency and productivity.
Schedule your social media content
Scheduling your content in advance is one of the best things you can do for your business when faced with limited time. You can do this easily within the individual social media networks, or with the help of a social media management tool like ContentCal that will auto-publish your content at a chosen time and date. This means you won’t be frantically scrambling around to create and post content at a time when you know your audience is online.
Manage social media accounts with a content calendar
Using a content calendar is also great for monitoring content quality by allowing you to see the upcoming week or month of content mapped out in front of you. Content calendars encourage you to post consistently and frequently and help to monitor your overall strategy. They also make planning and creating your content so much simpler, saving hours of time when it comes to procrastination, as well as speeding up the process of content ideation.
Get acquainted with a community management tool
It’s also a great idea to start using a community management tool to keep your social channels active. While community management tools can allow you to monitor and nurture your social media accounts in one space, they also provide useful insight and can help a business to identify potential customers. Manageflitter, for example, can find and follow people on Twitter on behalf of your account based on information such as their bio, tweets, or name.
Check your performance
When it comes to social media marketing, it’s important to remember that your job isn’t finished just because your content has gone live. It’s crucial to regularly assess your content performance in order to uncover which posts are the most attention grabbing for your audience. Once you are able to identify this, you can schedule more of the most effective content, and escape the frustration of poor performing content.
Make the most of user generated content
If you often find that there just aren’t enough hours in the day to create great content, another idea is to make the most out of user generated content. Encourage your audience to send or tweet pictures, which you can then repost on your channels. This way, you’re increasing engagement and still helping to manage your social media accounts with limited time.
Don’t bite off more than you can chew
Another top tip, and one that might seem obvious, is to ensure you aren’t biting off more than you can chew. Whilst you may think it’s a good idea to cover all bases in your bid to establish the perfect social media presence, look closely at your target audience and work out which platforms they are most likely to use. Don’t waste your time and energy posting content that your key demographic is unlikely to see. Focus your energy on one or two social media platforms and do them well. That way your audience will only see a string of your very best content.
Looking to manage social media accounts from the perspective of a business leader? Check out this article featuring top advice from our CEO, Alex Packham.
If you’ve had success putting these ideas into practice, or know of any other great tips to help you manage your time, let us know over on Twitter at @ContentCal_io