Instagram analytics – understanding them and using them


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Instagram has revolutionised the way we use social media for marketing purposes and with Instagram analytics, never before has it been easier to maximise your business’ potential.

With over 800 millions users using Instagram in 2017, using the network to connect with customers is a no-brainer. But when it comes to results, understanding and using the analytics section in Instagram will help you get the most out of your content. After all, tracking performance is vital for any social media marketing strategy.

Currently, Instagram analytics isn’t available for standard profiles so if you want to gain access to this, you’ll need to switch over to a business profile. This process is incredibly easy and also comes with a whole host of advantages including the additional contact section on your profile; a feature that allows you to easily run and manage your own promotions. You can choose ‘Switch to Business Profile’ from the list of options on your profile settings.

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Instagram Analytics Activity Tab

Now you’ve discovered the delights of Instagram for business, it’s time to start exploring your insights. The first tab you will come across is the ‘activity’ tab. The activity tab tracks your page’s overall growth; namely reach and how many impressions you’ve made, comparing activity on a month-by-month basis. To anyone who may not be familiar with the terms, the ‘reach’ is the total number of people who have seen your content and ‘impressions’ show the number of times your content has been displayed, regardless of whether it was clicked or not.

Instagram Analytics Content Tab

Next up, is the ‘content’ tab. This section monitors individual post activity on your feed, so you can see clearly which posts have performed well (or not so well). By seeing a comprehensive and comparative overview of your content, you can adjust your strategy for the future. If you’re looking to increase your engagement and get more followers on Instagram, check out our article here.

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Instagram Analytics Audience Tab

The audience section of Instagram analytics tells you all about your follower demographic. More specifically, this tab will indicate the exact number of followers you have, what cities and countries they are from, their age range and gender, and (perhaps most importantly) which times they are most active on Instagram. With this information, you can tailor your content to suit your existing audience and grow it even further when planning social.


Instagram is a storyboard. It allows you to target your audience in the most impactful way possible; through dynamic and engaging visuals. Once you start tracking your analytics, you’ll begin noticing trends that will ultimately help you to achieve your targets. It may not happen overnight, but with a bit of experimentation you’ll soon be on the right track. Follow your analytics closely and Instagram will have a major impact on your brand awareness, reach, and revenue.

Let us know here at ContentCal how you’ve been getting on with Instagram analytics by tweeting us at @ContentCal_io

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