In the current age of social media marketing, it’s important for businesses to have an active and accessible Facebook Page.
With more than two billion monthly active users on Facebook worldwide, your Facebook page can act as 1) a means of gaining potential customers, but also 2) the perfect place for engaging and interacting with existing customers. If you haven’t already set your page up, here are a few tips to help you on your way and planning social.
Setting up your Facebook Page
To begin setting up your page, visit facebook.com/business and click the ‘Create a Page’ button, located in the top right hand corner. Here you’ll be able to define your business type from a range of options including product or brand, local business or place, and cause or community. You can select more than one option if your business falls into a few categories. Remember, choosing the most accurate option will make it easier for customers to find your page.
Next, you’ll be asked to enter a few more details about your business, such as the name, address, and ‘Page Category’. These page categories are just subcategories for larger businesses, within the umbrella category you’ve already selected.
Once you’ve completed these steps, you’ll be able to click to ‘Get Started’. Doing this will indicate that you have accepted Facebook’s terms and conditions for business, so it’s advisable to give them a thorough read through beforehand.
Add a profile and cover picture for your page. Make sure you choose carefully here, as these images will be the first thing your audience sees. The pictures you choose will need to represent your brand perfectly, so make sure they’re high resolution and relevant. You’ll be asked to upload a profile image first, which will display alongside your business name in search results as well as appearing when interacting with users. Large businesses might want to use their logo for this image.
Once you’ve chosen a suitable profile image, you’ll need to find a cover image. This is the most noticeable image on your page and it should really convey the personality of your brand. It’ll need to be at least 400 pixels wide and 150 pixels tall to fit the space correctly.
Now your page looks the part visually, you’ll need to add a few more pieces of key information. Fill in a short business description, approximately 1-2 sentences long. This is a chance to really vocalise what your business does. It needs to be snappy, as most Facebook users won’t have time to sit and read anything too lengthy. You should also create your username or ‘vanity URL’ as it is also known. This is a great little invention that’ll help people to find you on Facebook. It’s sensible to use your business name for this, or alternatively, something relevant and easy to remember.
Last but not least, fill in the ‘About’ section of your page. This is crucial, as it will have all the information people need to contact or find you. You can add a much longer business description here, a website, set your opening hours, and even pinpoint your location on the map.
If you prefer a more visual guide, there’s a fantastic tutorial on all the aforementioned steps available here.
How to grow your Facebook page
Now you’ve created your page, you’ll need to start thinking about your content strategy in order to build a following.
Transparency is very popular with customers, so one option could be to try posting some ‘behind the scenes’ content on your Facebook page. For example, you could share your office going-ons, how your product gets made, or even individual profiles on members of your team.
Make sure that whatever you’re doing, you’re creating and posting a variety of content types and keeping things varied and interesting. We all know that repetitive promo content makes for stale social media pages. Make some polls, use gifs, and share image and video content, all while tracking engagement levels and content performance.
Once your page is starting to look a little less bare, then you can really start growing. Invite friends and family to like the page, share it across all your social media accounts and promote it on your website.