Today, we’re talking about the occasionally intimidating subject of live streaming on social media platforms, in particular, Facebook Live.
It’s fair to say that we’ve come a long way since the old school days of traditional marketing. These days, if you aren’t getting social media marketing savvy and up to date with the latest trends, then you risk alienating yourself from potential customers. Video has played a massive part in 2018, and live streaming is the next step when it comes to making content more enticing.
What exactly is Facebook Live?
In its simplest form, Facebook Live is a basic feature offered by Facebook with live streaming video capabilities. With a little imagination, it’s your business’ new best friend. There’s a whole host of ways to use the feature to communicate with customers, tell stories, sell your products, and build engagement.
Live Stream a Demonstration or Tour
Images are great for showcasing your ideas, but even the best of photographers can’t demonstrate every intricate feature of your product to potential customers. If you want your audience to truly get a feel for something, then video is the medium for you. Statistics indicate that 53% of people want to see more video content from marketers and as a result, a record number of businesses are using Facebook Live to host interactive demonstrations of their products. If you’re not a business with a physical product, why not give a live tour of your office or shop? Giving your customers a ‘behind the scenes’ look at how you work will make your brand seem more approachable, relatable, and un-intimidating.
Increase the Hype
If you’re due to launch a new product over the upcoming months, why not give your audience a taste of what’s to come? By providing them with a teaser (via Facebook Live), you’ll increase the hype of your product, generate questions, and perhaps even create demand long before your product has hit the shelves. You’ll also make your current customer base feel valued and treated. Just make sure you provide plenty of information, are ready to answer any questions your customers might throw at you, and above all else, are being enthusiastic.
Conduct a Live Q&A
Many have found that a simple Q&A or an ‘Ask Me Anything’ session can do wonders for your engagement. Such an event helps to personalise the interaction between company and consumer, and gives them an outlet to make suggestions. After all, customer service is key. If you plan on hosting a Q&A live stream, make sure to promote the event suitably beforehand to attract an audience. Help get the ball rolling and inspire your audience with some potential questions, and promote your event by scheduling a Facebook event. This will ensure plenty of content to generate an interesting and useful discussion.