Dear business owners, at this point in time, it’s highly likely that the words GDPR have the power the bring you out in an instant sweat. But the truth of the matter? GDPR isn’t what’s going to damage your marketing strategy. What will, is ignoring social media.
There’s your epiphany…
You’ve probably noticed your email inbox filling up over the last few weeks thanks to a multitude of companies requesting your consent to contact you in the future. While GDPR is giving people more control over their data and is incredibly important for legal reasons, we want to make it clear that businesses who receive a wave of ‘opt out’ responses shouldn’t be disheartened.
Let’s be honest here, does everyone who receives a marketing email even read it? Are at least 40% of email-receivers likely to delete the email without even opening it? We ‘umm’ and ‘aah’ like we’re not too sure, but the truth of the matter is that email marketing is never going to be as effective as social media marketing (although admittedly we are a little bias).
So basically, social media trumps email marketing
When it comes to marketing, social media is a key component. Think about it; you have the opportunity to make more personal connections with your target market, engage with them directly, and build more loyal customers.
Furthermore, if you give your business more of a presence online, you give your existing customers the chance to support you by sharing your content and engaging with your posts. Not only is it quicker and easier to spread brand awareness via social media, but there’s also the opportunity to make your brand more memorable and interesting for potential new customers by using GIFs, videos, images, polls, etc.
Let’s take a closer look at what you could be missing out on…
Open yourself up to new opportunities
This is the 21st century, and when people are looking for the solution to a problem, they turn to social media. And when somebody tweets that they’re looking for a new dog walker? Your dog walking business could respond in an instant. Is somebody searching for a freelance photographer? There’s an opportunity to promote your services. You get the picture.
Set yourself apart from the competition
Bringing your business into the world of social media not only makes you more searchable to those seeking your services, but it also gives you the opportunity to express yourself as a company and stand out from your competition. Some initial content ideas might be to share fun-industry relevant facts, make jokes that relate to your business, talk about relevant news, etc. Check out our post on content ideas for more inspiration here.
Get to know your target market
As we mentioned earlier, one of the best bits about having a social media presence is the opportunity to get closer to your target market. Not only can you have direct conversations with them, but you can also gain a great deal of knowledge about what they like / dislike when it comes to content, and in regards to your business’ products or services. Posting polls or any other content that asks your audience to answer a question or share their opinion will get you clued up pretty quickly.
Let your target market get to know you (and like you)
On the flip side, you might consider giving your brand a more ‘human’ touch by posting team-related content about office shenanigans. Let your brand appear more down-to-earth and allow your audience to bond with the faces behind the brand. You’ll be surprised at how much more approachable your businesses will start to appear.
Capture your audience’s attention in their leisure
If you’re looking to get really strategic, start to think about what times your target market are online and post your content at these optimum times to maximise the chances of being seen. Some great options might be to post for prime commuting times, lunchtime, or the evenings when people are seeking downtime after work. What time to post is crucial when planning social content.
Create a community that will follow you offline
Of course, the benefits of bringing your business online are bountiful; but the real goal here is to convert your social media leads into actual sales and customers. If you’re using social media to get to know your target audience and build a community of followers, it should be more than easy to take these new relationships out of the online context to benefit your business. When it comes to community building we’d recommend setting up a Facebook Group like ours that you can join here.
Bet GDPR isn’t looking all that bad now is it? When it comes to growing your business and shouting about your brand, social media is officially your saving grace.