As we break into 2018, it’s time for everybody to start doing classic January things like visiting the local Tesco and purchasing kitten-in-mug themed calendars, sighing irritably while tugging down the leftover Christmas decorations (followed by a particularly aggressive vacuuming thanks to tinsel and its magic ability to get EVERYWHERE), and then begrudgingly setting goals and targets for the year ahead.
Can you see where we’re going with this… ?
We don’t know about you but we’re really trying to push that 2018 is going to be the year of social media success. And just like a motivational speaker, we want you to go to your bathroom mirror every morning, look yourself in the eyes, and say “I will learn from my social media reports”
The louder the better…apparently.
So without further ado, we’ve got some really great ideas on how we can all stand to improve in 2018 and really master our social media.
Keep your community manager motivated with some specific targets in relation to follower growth. These can be re-defined monthly, yearly, or fortnightly, but should remain realistic while still posing a challenge. As your channels continue to meet these targets and grow, your skill will also flourish as you learn to keep growth consistent and steady.
It’s a great idea to set goals in regards to engagement to ensure content remains of a high quality. If successful, your content will contribute to brand awareness as it reels in the likes, comments, and shares. Aim to gradually attract more and more engagement on your social media content with a combination of fantastic quality, and strategic community management.
If you’re a business, you might find your social channels overflowing with customer support enquiries. To improve your service, set goals in relation to how happy your customers are at the end of the conversation, how quickly you respond to enquiries, and how speedily you resolve any issues.
Of course, when you’re running a company you’ve got to keep focusing on the bigger picture, which usually means paying attention to the selling of your products or services. You should be regularly asking questions like ‘how many leads/ customers did we get?” or “How many of these came from our social media presence?”
If you’re looking for more advice on how you can really make a difference with your social media strategy, take a look at our #socialmediasuccess hashtag for interesting tips and debates around social media management.
Do have any great social media goals in mind for 2018? Let us know your thoughts on Twitter at @ContentCal_io