Wimbledon remains to be an occasion filled with decades worth of well-loved tradition, as well as the classic strawberries and cream, and Pimms in the sun. But when it comes to using social media platforms and bringing the action online, Wimbledon’s found a way to mix tradition with the modern-day and keep the younger generations keen and engaged. They’re even getting the top players involved with Roger Federer leading a tour of the grounds of Periscope in 2015, and Serena Williams taking over Snapchat for a day.
While many brands take to Facebook, Twitter, or Instagram with the mind-set of raising brand awareness and generating more leads, Wimbledon’s social media presence is more about celebrating the occasion and relishing the fun. With the annual event consistently selling out in a matter of moments, there’s no need to drive sales. As a result, their social channels are aiming only to enhance the experience. They’re just as likely to post a video of a man trimming that oh-so-perfectly mowed lawn as they are to actually tweet about the going-ons.
And yet, it’s not just about Wimbledon and their presence online. Nowadays almost everyone has at least one social media account, including most of the top tennis professionals.
We know they’re active on the courts, but how active are the pro tennis players online?
Andy Murray is known to partake in social media. He’s a regular Instagram poster, a frequent tweeter, and someone with millions of followers across the globe. In previous interviews he’s stated a reluctance to check social media, most especially Twitter, during times of intensity in his career. He’s even said to delete the Twitter app from his phone during big competitions to avoid negative comments from de-motivating him and affecting his game.
However, once the tournaments are finished, he’s more than happy to participate in the social media flurry. After his amazing 2016 victory, Murray happily participated in two Facebook Live streams the following morning to answer any questions and chat directly to his supporters.
He’s also been very open in sharing his happiness and celebrations following victorious matches. Who remembers this iconic ‘gram?
Serena Williams also has a social media presence across Facebook, Twitter, Instagram, Snapchat, and of course, Reddit (after all, she is married to the co-founder). She’s previously voiced a pretty positive opinion when it comes to social media, stating that it’s a great place for speaking up about social issues and making a case for change. With a booming number of followers, Serena has exactly that opportunity herself.
She’s also referenced just how great social media platforms are when it comes to connecting the public to those more famous. Not only are the A-listers of today able to make big statements or post a video in a matter of 10 seconds, but they’re also given the opportunity to form a bond with their following. If social media had been around in her younger days, she’s said she would have loved to have followed the likes of Steffi Graf and Zina Garrison.
— Serena Williams (@serenawilliams) June 27, 2018
Federer has shared a similar opinion stating in an interview that social media gives a nice opportunity to share more things with the fans.
He’s been seen to engage with loads of his fandom on Twitter in the past – responding to tweets, comments, and retweeting some of his favourite words of support. He’s also been known to host some really interesting Q&A sessions on Twitter using the hashtag #AskRF.
— Roger Federer (@rogerfederer) June 17, 2018