Andy’s Round-up: Twitter drops political advertising, Linkedin bets on news, Sprout to go public

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Each week our Growth Director Andy Lambert puts together a brief overview of social media news for the past week. So what happened last week? 👀

🤔 What happened?

ContentCal competitor Sprout Social has filed to go public

💡 My take

Sprout will become the first of the social media management tools to go public. It’s a bold move, but with their other largest competitors Buffer & Hootsuite content with stay privately owned, it’s a clear opportunity to pitch themselves seen as ahead.

 

🤔 What happened?

Man City give their social agency the boot for a poorly pitched post

💡 My take

Ooft. Man City send an ad to social influencers to try and get them to liven up the atmosphere of thy the Etihad, because they expect ticket sales to be low. Not the level of detail you’d expect to see without an NDA. Another reminder that nailing the approval process is more important than nailing the copy.

 

🤔 What happened?

Twitter has doubled its rate of suspending social accounts

💡 My take

OK, it’s basically a press release, but I love reading these. Twitter gets to share the numbers it wants to, we get a field report on Twitter’s never-ending war against platform misuse.

 

🤔 What happened?

Twitter set to ban political advertising ahead of US elections

💡 My take

Wow. You’ve definitely already seen this news, but it was an absolute bombshell, so here it is again. Facebook’s lack of fact-checking oversight on political ads pales in comparison.

 

🤔 What happened

Linkedin is doubling down on becoming your main place for news

💡 My take

Will people ever come to Linkedin for the news? Possibly not. That’s a really tough market to crack. Will people stick around on the platform for longer if they click through to articles hosted natively on their site? Absolutely.

Andy does a round-up of social media news every week. Connect with Andy on Linkedin to get it first.

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