Andy’s Round-up: A surprising Facebook leak and the continued evolution of Instagram

Kirsty

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Each week our Growth Director Andy Lambert puts together a brief overview of social media news for the past week. So what happened last week?Β πŸ‘€

 

πŸ€” What happened?

Two hours of audio are leaked from one of Mark Zuckerberg’s weekly Q&A sessions

πŸ’‘ My take

Mark Zuckerberg comes across surprisingly well in this. He tackles tricky questions about the security of the platform & the government’s attempts to break up Facebook head-on and with humour that his audience of employees enjoy. We don’t know where the leak came from, why, and how, so we can’t know whether this was a intentional leak from Facebook’s press office.

 

πŸ€” What happened?

Youtube makes it easier for channel owners to manage conversations in the comment section

πŸ’‘ My take

Why didn’t this already exist? Youtube creators will be able to better encourage engagement and fight against spam posted in the comment section, which will hopefully make the comment section an all-round more pleasant place to spend time & form bonds with other users & creators.

 

πŸ€” What happened?

Facebook makes conversations between users and small businesses easier through its Stories ads

πŸ’‘ My take

I’m not convinced that funnelling users to Messenger through from visual ads will be that effective. Unless the ad itself makes clear the benefit of getting in touch, such as to claim a voucher code, there are probably a few more steps involved before a user will want to contact a company directly. However, it does makes sense for Facebook to knit these Messenger & Stories together & test how that performs, since they’re the two fastest growing Facebook features.

 

πŸ€” What happened?

Instagram takes steps to improve who can see posts on their profile

πŸ’‘ My take

How many times have you seen a cracking post on Instagram, scrolled down to the comments section, and spotted some idiot commenting hate-filled things? Instagram’s ‘restrict’ feature hides all comments from this person from others’ view, showing them only to the poster. Aside from being a useful as a ‘block-lite’, over time I can see this changing the behaviours of cyberbullies.

 

πŸ€” What happened?

Threads is here! Instagram launches its auto-sharing messaging app for close friends.

πŸ’‘ My take

This shift from public posts to post-for-friends mirrors the change we’ve seen in Facebook across the past decade, from being a platform used primarily to broadcast news about yourself to an average 338 friends (I looked it up), to platform used more for direct & group messaging. It could also bring new users to Instagram, who want to share photos but are put off by follows from people they don’t really know.

 

Andy does a round-up of social media news every week.Β Connect with AndyΒ on LinkedinΒ to get it first.

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