Andy’s Round-up: ‘Influencer’ becomes a more enviable job title, Facebook lets Whale into the wild

Kirsty

Start a free trial

Each week our Growth Director Andy Lambert puts together a brief overview of social media news for the past week. So what happened last week? 👀

🤔 What happened?

Your average sponsored photo on Instagram is 12x more expensive than it was in 2014

💡 My take

When I worked in sales my boss liked to remind me that ‘People buy People’. With trust in brands is going down, it makes sense that they’re keen to align to influencers. But as everyone does roundabout the same thing in the same channel, straightforward celebrity-endorsed sponsored posts could soon become tired.

🤔 What happened?

Pinterest has launched someone searches Pinterest for a term related to self-harm, they’ll find

💡 My take

This is a small, but powerful step from a company that’s determined to tackle the darker side of its platform head-on. Hopefully the surprise of seeing this type of information on a site like Pinterest helps interrupt users’ behaviour patterns and provides a resource they’ll come back to. The other social networks should be taking notes.

🤔 What happened?

Facebook’s latest attempt to bat away competitors Snapchat and TikTok comes in the form of a standalone meme-making app called Whale.

💡 My take

It’s interesting how these experiments are taking place away from Facebook’s main brands, which are increasingly seen as being a bit tame by younger users. Whale is the third relatively small-scale app release from its innovation department. How long until these release fuse together or fall into orbit of Instagram, or similar? I’d love to know what Facebook’s game-plan is here.

🤔 What happened?

TikTok employees have said that senior executives

💡 My take

TikTok denies this, but who’s to say? I’d expect TikTok to plough on with its current brand, and stand firm with its stance as a company independent from Chinese interference. It’s not as though that brand doesn’t have on overwhelmingly positive story to tell about international user growth.

🤔 What happened?

Twitter is letting some users test scheduling Tweets from inside the Tweet Composer

💡 My take

This is really useful for beginner users! Sometimes you want to wait for your audience to wake up, sometimes you want to wait a few hours since you last sent something. Hopefully these small steps get more people thinking about how they can be more strategic about how and when they post.

Andy does a round-up of social media news every week. Connect with Andy on Linkedin to get it first.

Back to All Posts

Start a free trial