Andy’s Round-up: Connect to workmates without a friend request, follow Twitter topics, and behold FACEBOOK

Kirsty

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Each week our Growth Director Andy Lambert puts together a brief overview of social media news for the past week. So what happened last week? 👀

🤔 What happened?

Parent company Facebook rebranded as FACEBOOK, leaving social network Facebook to enjoy life as Facebook

💡 My take

Nothing is more meme-worthy than the rebrand of a huge brand everyone encounters every day. Why do new brands so often appear ridiculous? Is this effect amplified by good feeling to the old brand? Anyone who can explain this gets a free coffee.

 

🤔 What happened?

Facebook launched Work Groups, to connect with people you work with

💡 My take

Think of this as Workplace Lite. This is where your personal Facebook ends, and your professional Facebook begins. This helps users psychologically bridge the gap between using Facebook for friends, and using Facebook for colleagues… which Facebook is no doubt hoping will lead to more people adopting Workplace.

 

🤔 What happened?

You can now follow specific topics on Twitter, not just accounts

💡 My take

This sounds a bit Pinterest-y, and could help new users get to grips with what Facebook is offering. I expect Twitter to struggle considerably with category management in the early stages though, because one person’s football feed often has little in common with another. In a time of hyper-specialised reporting, personalities, and interests, is Twitter painting strokes that are too broad?

 

🤔 What happened?

The US government is investigating TikTok’s 2018 takeover of US social media app Musical.ly

💡 My take

With a short history of moderators censoring anti-Chinese content, the US government are investigating TikTok’s software and processes. TikTok claim that US compliance is at the top of their agenda, which makes sense as that’s their second biggest market after India. For consumers, geography is secondary. It’s another social app, which means that you should look closely at sharing settings or else give away more data than you expect to.

 

🤔 What happened?

Facebook didn’t count organic video views for a weekend in October

💡 My take

The last time something like this happened to Facebook, it was found to have failed to accurately count video views for two years, so I guess two days is an improvement? At least we’ve got something to pin our under-performing Halloween campaigns on.

Andy does a round-up of social media news every week. Connect with Andy on Linkedin to get it first.

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