Andy’s Round-up: Two new social networks and thousands of Twitter handles saved from the brink

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Each week our Growth Director Andy Lambert puts together a brief overview of social media news for the past week. So what happened last week?

Facebook prototypes Favorites for close friends microsharing

🤔 What happened?

Facebook encourages Microsharing with a ‘Close Friends’ feature similar to Instagram’s

💡 My take

Facebook’s acquisitions over the past few years have put them in a really good position. Whatever works for Instagram, they’ll build into Facebook. Whatever works for Facebook, they’ll build into Instagram. Close friends is to encourage people to migrate posting. These posts are going to get more likes, so could this be another part of Facebook’s like-hiding strategy?

YouTube is working to bring advertising to edgier content as demonetization woes grow

🤔 What happened?

YouTube is trying to up cashflow by reintroducing ads to content that could be seen as controversial

💡 My take

YouTube have probably been a bit over-cautious when it comes to barring ads from some videos. In response to criticism from advertisers that their ads were appearing with inappropriate content, YouTube pulled pretty much all ads from videos that could be seen as controversial. I’m just amazed that this strategy from YouTube lasted so long, without a more finely-tuned initiative to replace it until now.

Thousands flock to Wikipedia founder’s ‘Facebook rival’

🤔 What happened?

Wikipedia founder Jimmy Wales’ social network, WT:Social, has attracted more than 160,000 members.

💡 My take

160,000 isn’t a big number in tech terms. It’s one-fifteen-millionth of the number of Facebook users. And many of these WT:Social users are likely to just be poking around. I love the idea of content being sourced responsibly and fake news facing more user scrutiny, but is there really an appetite for a social media platform for news distribution?

Twitter halts plan to remove inactive accounts until it can memorialize dead users

🤔 What happened?

Twitter pulled plans to delete handles until deceased users’ profiles are memorialized

💡 My take

There’s a whole industry forming around after-life digital services, to memorialize accounts, leave final messages, and mange online permissions once someone’s died. Twitter and the other social networks need to introduce long-term processes around this, because they may one day have more deceased users on their servers than ‘live users’.

Former Facebook employees are creating Cocoon, social network for families

🤔 What happened?

Cocoon, a social network targeted at families, allows gives users a more comfortable place to post about their private lives

💡 My take

Another new social network! Correct me if I’m wrong, but no social network has specifically tried targeting families. Will engineering the use case so specifically could cause problems? If people are just using it with their families, perhaps the viral effect of the platform will be less pronounced?

Andy does a round-up of social media news every week. Connect with Andy on Linkedin to get it first.

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