Andy’s Round-up: Facebook heads into new markets & sheds some skin

Kirsty

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Each week our Growth Director Andy Lambert puts together a brief overview of social media news for the past week. So what happened last week?Β πŸ‘€

 

πŸ€” What happened?

Facebook is launching Fashion+++, an AI that recommends improvements to someone’s outfit.

πŸ’‘ My take

The name is straight from Zoolander, but this could be a good service. It’s difficult to judge the size of the market, but it’s good to see Facebook take chances on new platforms, rather than release in line with what already exists.

 

πŸ€” What happened?

Facebook will kill a feature that allows administrators and members to post stories to Groups

πŸ’‘ My take

This gives us a glimpse into Facebook’s healthy product development lifecycle. They’ve sunsetted a feature that doesn’t look as though it was used much, and it’s taken less than a year.

 

πŸ€” What happened?

Twitter finally introduces anti-financial scam policies

πŸ’‘ My take

I love a good policy. I was just surprised to hear that this one didn’t already exist. Twitter has clarified the type of scams it’s looking out for, and impersonation, fraudulent discounts and phishing scams result in an outright ban. And rightly so.

 

πŸ€” What happened?

Facebook has started to hide likes on posts as part of an Australia-based test

πŸ’‘ My take

To be honest, I struggle to get my head around this. Yes, Facebook can be a bit of a popularity contest, but people need a motivation to post. Likes also give an indication of which posts are worth reading, without us having to rely completely on the black box algorithm.

 

πŸ€” What happened?

Facebook says it won’t remove politicians’ posts for breaking its rules

πŸ’‘ My take

This could suggest that politicians are above the rule of law, but if Facebook banned a post for a minor breach of its rules, this might also appear to be a partisan intervention. In a world where publishers come under as much fire as politicians, this could be the least divisive move.

 

Andy does a round-up of social media news every week.Β Connect with AndyΒ on Linkedin to get the news first.

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