Creating a killer social media marketing content strategy might sound like an unarguably daunting task, but when you strip back the complex jargon, do your research, and focus on what will really work for your brand, the process should feel exciting – not intimidating.
Why do you need a social media marketing content strategy?
Firstly, let’s address the question of why. Why should you bother with a social media marketing strategy? Well, there are a plethora of reasons why having killer strategy is incredibly important for the growth of your business.
Social media is an unbelievably amazing place for sharing content all over the world in just a matter of seconds. Social media networks can and should be utilised to increase your brand’s awareness, entice an audience, and ultimately create customer loyalty; but only when you have an effective content strategy firmly in place.
In the simplest of terms, social media marketing has the potential to lead to more traffic, more engagement, and as a direct result, even more business. Having a social media presence without an active social media marketing content strategy, however, can be just as detrimental to your business as having absolutely no plan at all.
But fear not, budding social media marketers; we’re here to help
When beginning to plan your strategy, you’ll need to to think about the following things: who your target audience is, what type of content you will be publishing on your social media channels, and how frequently you plan on posting. Only when you’re confident that you’ve found your ideal customer can you begin practically thinking about ways to curate purposeful, engaging content – so don’t jump the gun too quickly.
Know your audience… and your competition
Thoroughly researching your target audience will be crucial in helping you plan an effective strategy for content creation, but don’t forget to research your competition too. To be truly unique in a saturated market and make your brand stand out, you’ll need to know what everyone else is doing…in order to do something entirely different. Content gurus ‘ClearVoice’ have a fantastic step by step guide on how you can use competitive analysis to help devise your perfect content strategy that you can read here.
Brush up on trends
Once you’ve analysed the competition, a good next step is to brush up on current social media trends. Marketing moves incredibly fast, especially when it’s online, and those who pay attention will always get the edge on their competition. For example, there’s been a huge rise in video and visual content over the last few years. With video marketing becoming one of the most coveted forms of social media marketing, if you’ve got the resources and time to spare then give video content a whirl.
Alternatively, if a particular form of content is especially prominent within your industry, such as infographics, it absolutely makes sense to implement this form of content in your social media marketing content strategy for maximum appeal.
However, you don’t need to stick to just one form of content for social media marketing. With the ability to choose between images, videos, blog post sharing, gifs, company updates, ebooks, and infographics, it’s important to remember the ancient proverb “variety is the spice of life”.
Take the time to reflect
Having a strategy in place is worthless if you’re not taking the time to evaluate your efforts on a regular basis. If not, you could be squandering time and money on something not wholly effective.
To gauge your successes and failures, you need to be keeping an eye on your content performance in terms of engagement and impressions. You should also be monitoring follower growth and compare your findings to that of the previous month to ensure that progress is being made, and your social media channels do not stagnate.
Feeling inspired and raring to go with your social media marketing content strategy? Let us know what’s worked for you over on Twitter at @ContentCal_io